SmartTrade has opened a new subsidiary in Geneva and appointed two senior sales directors, Peter Holmgren in London and Claude Doricic in Paris.

The firm says the opening of offices in Geneva and the relocation of Lionel Sancenot, its global head of sales, is a natural step to support the company’s growth in this region and to offer a local presence to new and existing customers.

Holmgren joins from Fidessa, where he was regional sales manager for EMEA, while Doricic jiins from SAS, where he was a global account manager. Both will report to Sancenot.

“[Holmgren and Doricic’s] strong track record and knowledge of the market will enable SmartTrade to accelerate its expansion in Europe,” says Sancenot. “This addition is part of our growth strategy and not just limited to Switzerland. We are seeing a strong demand from financial institutions in Southern and Central Europe looking for more sophisticated trading solutions which we intend to efficiently and quickly address.”

David Vincent, CEO of SmartTrade, adds, “Switzerland is a major financial and technology hub, where we provide our sell-side, buy-side clients with cross-asset trading solutions in foreign exchange and fixed income. Having a local presence reflects our commitment to existing clients to always give them the best service possible.”

Colin Lambert

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