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Orange Tips Competitor off Dealing Floor

Orange Business Services, part of the France Telecom Group, is to equip the London dealing room of Bayerische Landesbank with its Etrali voice trading technology, tipping a competitor off the floor in the process.


After a thorough evaluation conducted by the bank and a consultant, Etrali Mach 3D terminals were chose to replace the dealerboards previously supplied by IPC.


Jeff Hunt, IT desktop support director for Bayerische Landesbank, says: “The systems available on the market were demonstrated to traders, who expressed a strong preference for the Etrali technology.”


Traders like the ease of use of the Etrali turrets, says Hunt, “particularly the unique touch screen technology.”


The Etrali Mach 3D turret’s latest version – V36 – features a number of enhancements, including automated international dialing functionality as well as mechanisms to guarantee business continuity.

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