Oanda has rebranded its currency data and analytics business as Foreign Exchange Data Services. Under the new name, the firm says it will continue to offer the same range of currency solutions to audit firms, tax authorities and multinational corporations.
Coinciding with the rebrand, Oanda has also launched a new “FX data services digital brand identity” – a website that delivers thought leadership to clients, and a self-help portal that enables customers to manage their accounts online. The new business will operate under a new business entity called Oanda Business Information and Services Inc.
“With almost 25 years’ experience, Oanda has long been viewed as the gold standard when it comes to currency rates,’ says Lucian Lauerman, head of Oanda Foreign Exchange Data Services. “However, we felt our name needed to better communicate our core offering to the market. Oanda FX Data Services clearly conveys our unwavering dedication to helping clients mitigate FX risk and build their bottom line through the provision of accurate, reliable currency data.
“Given Oanda’s longstanding history of technological innovation, we also wanted to take the opportunity to revitalise our digital presence and create an intuitive self-help portal where clients can perform simple account functions, access tools and resources, and contact our customer service desk quickly and easily,” he adds.