Integral Development Corp. has made a push into the retail FX space with the launch of TrueFX, a product the firm believes will increase transparency and trust in the retail FX industry.
TrueFX provides tick-by-tick historical and real-time market data free of charge to all retail market participants, as well as access to clean, aggregated dealable pricing from the interbank market, thus supporting a “no-dealing desk” operation.
The platform also provides integration to prime brokers, a netting facility for high-volume small incremental tickets and the ability to segregate customer accounts.
Harpal Sandhu, CEO of Integral, says that TrueFX will “seriously lower the barriers to entry for retail investors” as they will be able to directly access interbank pricing. “TrueFX is a community model,” he adds. “We believe it is a paradigm-shifting event that will change the way retail FX is organised – it raises transparency to a new level and allows the retail investor to execute on a platform based upon best practices.”