Soren Haagensen has joined smartTrade Technologies as director of sales for the Americas.
Based in New York, Haagensen joins from Integral, where he worked as managing director, bank FX, Americas, for the past two years.
Prior to joining Integral, Haagensen spent 20 years at Societe Generale, managing its e-commerce product in the Americas from 2007 until his departure in 2015. Before that, he acted as the bank’s business manager for its New York FX business.
Haagensen began his career with Societe Generale trading EMS and DM/FRF and then, with the introduction of the euro, trading EUR/USD, where he became the first individual to execute over $1 billion in a day on Integral’s currency trading platform.
He initially started his FX career at Den Danske Bank in Copenhagen in 1987 as an FX salesperson. Haagensen was later transferred to New York, where he quoted spot, swaps and covered sales.
In 1990, he joined Banco Espanol de Credito (Banesto) in a similar role. In 1993, he joined Bank Brussels Lambert (BBL) as a spot market maker in EMS currencies.
“We are thrilled to have Soren join the team,” comments Annalisa Sarasini, global head of sales at smartTrade Technologies. “Soren brings with him a wealth of expertise in FX and his experience will help us further grow our footprint in the Americas. We believe he is going to be a good fit at smartTrade, where customer success is our prime focus,” she added.