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FIX Protocol Rebrands

FIX Protocol, the non-profit, industry-driven standards body for financial trading, has rebranded as FIX Trading Community. Additionally, FIX has launched a new website that creates a platform where the global FIX community can meet and exchange knowledge.

Launched in 1998, FIX the has helped development and the adoption of the FIX messaging standard, which has become the language of the financial trading community. In recent years the organisation has expanded its focus to more effectively support market participants faced with the emerging business and regulatory issues impacting multi-asset trading across the globe. Whilst the continuous enhancement and promotion of the FIX Protocol remains central to the organisation’s goals, it says it has also explored other ways in which standardised practices can effectively support evolving business needs.

Chris Pickles, co-chair of the Global Education and Marketing Committee, FIX Trading Community and head of industry initiatives, Global Banking and Financial Markets at BT, says, “We feel it is important to communicate to the industry that FIX Trading Community does not just look at the technical aspects of messaging standards, and that the organisation is fundamentally focused on addressing the wider business challenges affecting its member firms and the industry as a whole through the use of standards. FIX Trading Community is independent and neutral, and driven by industry participants. We are very proud to have some of the best FIX technical experts around the world actively contributing to the organisation alongside senior business leaders.  Together these industry representatives are shaping the future of financial trading.”

Pickles’ co-chair, Bill Hebert, who is also managing director at Alpha Omega Financial Systems, highlights how the protocol has “revolutionised” the trading environment as well as deliver benefits around standards and best practices, such as producing recommended risk controls to help achieve increased market stability. “The organisation is achieving demonstrable change in facilitating a more cost-effective, efficient and transparent global trading environment,” he says. “Through this rebranding we hope we can further communicate the wealth of opportunities that being part of FIX Trading Community presents.”

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