FastMatch has been officially rebranded as Euronext FX.
Euronext says that this represents “a new step” in the integration of FastMatch into its business and that it reflects “the evolution of FastMatch” since it acquired the platform.
“While the FastMatch brand name is synonymous with speed and best in class technology, Euronext stands for transparency, regulatory robustness, fairness and accountability,” says Euronext in a release today announcing the change.
The exchange group adds in the release that while FastMatch was perceived as an industry disruptor, the company “has gained operational maturity” and now has the backing of “a large and stable organisation” in the form of Euronext. However, FastMatch will remain the brand name of the trading technology powering Euronext FX, and some of the product names – such as DisclosedMatch, SafeMatch, AlgoMatch and ManageMatch – will remain unchanged.
Euronext claims that building on its name will enable the platform to acquire larger institutional clients, to interact more closely with Euronext’s existing distribution network, to leverage its market data services and to rely on improved infrastructure support.
Kevin Wolf, CEO of Euronext FX, comments: “This is an important milestone for our teams, which demonstrates Euronext’s commitment to further develop the FX franchise. Being part of Euronext has already helped Euronext FX grow its presence in Europe, access Euronext’s vast and diversified client base, both sell-side and buy-side, and benefit from Euronext’s reputation. Under the stewardship of Euronext, we successfully launched and developed the Euronext FX Tape, an innovative centralised streaming service providing real-time trade data to market participants, and recently announced a new matching engine in Singapore to better serve our Asian customers.”