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And Another Thing...
Before getting onto today’s subject matter – which is last look – I wanted to clarify something from Monday’s column – which was about last look! Some in the industry are definitely moving towards the moral high ground on this issue and along the way, hopefully, they will squeeze out those that still wish to abuse the practice. New initiatives and growing support for a crucial change mean I am, possibly for the first time, vaguely optimistic the problem of last look will be solved.

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